Internal links are one of SEO’s most overlooked opportunities. They shape how search engines understand your site and how users navigate it. Done well, internal linking builds authority, improves rankings, and enhances user experience all at once.
Think of your website like a city. Each page is a street, and internal links are the roads connecting them. Without clear routes, even great content can get lost.
Start with a strong hierarchy. Your main categories should link naturally to related subtopics, and those subtopics should point back up to their pillars. This structure gives search engines clear signals about relationships and priority.
Use descriptive anchor text instead of generic “click here.” Each link should help both users and crawlers understand what comes next. Update links regularly to include new, relevant pages and fix broken paths.
The beauty of internal linking is that it compounds. As your site grows, each link adds strength and context. Aura Promo Marketing builds internal link maps for clients to identify underlinked assets and connect high-authority pages to newer ones. It’s one of the simplest, highest-ROI SEO actions you can take.
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