Most websites don’t need more content — they need better content. A content audit helps identify what to improve, what to remove, and what deserves more visibility.
Start by taking inventory. Collect every URL and key metric such as traffic, engagement, backlinks, and conversions. Evaluate whether each piece serves a purpose. Some pages may only need a refresh, while others drag down overall quality.
Outdated, redundant, or thin content can hurt your site’s credibility. Pruning or merging it improves crawl efficiency and user trust. Then focus on optimization. Update headlines, add internal links, and ensure your metadata reflects search intent.
The audit isn’t just maintenance — it’s a growth engine. You’ll find hidden opportunities in older assets that can rank again with the right updates.
Aura Promo Marketing runs quarterly content audits to help clients maintain healthy, high-performing websites. The payoff is clear: leaner sites rank faster, perform better, and deliver stronger engagement.
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